Welcome to my online portfolio

About me:

I am an accomplished Integrated Marketing Manager with over 10 years of experience in Marketing and Video Production. In my current role for the past 5 years with Farm Credit, I have spearheaded successful marketing initiatives that have driven growth and innovation. I possess a diverse skill set, having led digital advertising campaigns and content creation for various platforms including email, video, reviews, testimonials, blogs, website, and social media. My well-rounded experience across multiple marketing disciplines allows me to quickly adapt and deliver impactful results from day one. My proven ability to lead cross-functional teams and execute innovative, data-driven marketing strategies makes me a valuable asset in any organization.

Contact me

Erin Mencer
Winter Haven, Fl 33884

ErinMencer@gmail.com
(863) 605-3916

NOTABLE ACHIEVEMENTS

  • Achieved 25% growth in home and land loans in the past 4 years by enhancements in digital campaign strategies.

  • Created video series showcasing borrower stories to enhance farm credit awareness and promote agriculture by forging connections with loan officers and borrowers and nurturing them as storytellers.

  • Refreshed company website to optimize user experience and drive more leads which resulted in 57% increase in conversion rate and 61% increase in organic traffic.

  • Completed various employee spotlight and service/product videos which resulted in 40% increase in website traffic.

  • Refreshed company website to optimize user experience and drive leads which resulted in 57% increase in conversion rate.

  • Managed marketing budget over $500K.

  • Boosted crop insurance book of business by 21% through successful digital crop insurance campaign.

  • Drove 55% growth in social media audience (followers, likes, etc.) from paid social ads and promoted posts.

  • Earned “Team of the Year” accolade for driving significant improvements in marketing, enhancing association's profitability in 2022.

  • Successfully improved SEO/SEM rankings by enhancing online visibility through innovative content creation including videos, blogs, FAQ’s, landing pages, website content, social media and more.

  • Member of District CX Committee for Farm Credit.

Awards & Recognitions

  • Fundamentals of Digital Marketing, Google

    Bank Marketing School, American Bankers Association (ABA)

    Data and Analytics with GA4, Digital Marketing Institute

  • • Achieved 25% growth in home and land loans in the past 4 years by enhancements in digital campaign strategies.

    • Created a video series showcasing borrower farm stories.

    • Managed over 50 regional and association wide events, event content and tradeshows for last 4 years.

    • Boosted crop insurance book of business by 21% through successful digital crop insurance campaign.

    • Drove 55% growth in social media audience (followers, likes, etc.) from paid social ads and promoted posts.

    • Earned “Team of the Year” accolade for driving significant improvements in marketing, enhancing association's profitability in 2022.

    • Successfully improved SEO/SEM rankings by enhancing online visibility through innovative content creation including videos, blogs, FAQ’s, landing pages, website content, social media and more.

    • Enhanced farm credit awareness and promoted agriculture by forging connections with loan officers and borrowers and nurturing them as storytellers.

    • Member of District CX Committee for Farm Credit.

Work Examples

Over the last 5 years, I have written numerous value-ad blogs and created downloadable pieces that were used on social media and the company website. Many of which are driving conversions for Farm Credit. I also have experience with creating content for the Farm Credit of Central Florida Annual report. This content represents key themes for the association during that year.

Due to company policy, I can best showcase my writing & creative skills through providing website copy samples. Please click the links to the left.

I have expert experience in full video production, including directing, filming, editing, and final product. During my time with Farm Credit I pioneered a video series dubbed “Real Farms, Real Stories” which has allowed Farm Credit of Central Florida to share borrower stories and has doubled as a testimonial piece for the association. This series has had a massive amount of success including driving brand awareness, sharing the Farm Credit mission and fostering relationships between the borrower & the loan officer.

My creative talents and extensive knowledge in video has been a huge asset to Farm Credit saving thousands of dollars in vendor video production costs. Additionally, I have shared my video knowledge with staff, inspiring them to love the video medium.

Please click the link to the left to view all of the videos that were created for Farm Credit during my tenure. Also some samples of video are provided below.

Video Samples

Technical Proficiencies

I have experience with many different types of marketing tools including:

  • Adobe Creative Suite

  • Social Media Platforms (LinkedIn, Facebook, X, YouTube, Instagram)

  • MS Office Suite

  • Google GA4 Analytics

  • Drupal (Web)

  • Canva

  • Movavi Video Editing Software

  • PowerDirector

  • Hubspot

  • Click Dimensions

  • Microsoft CRM

  • Tableau

  • Google Sheets

Thank you for checking out my portfolio!